What Makes an Idea Take Off?

Tom Davenport qui s’ccupe de la chaire IT à Babson, nous livre une analyse étonnante sur le retour de la réflexion analytique, à travers des nouveaux produits vendus chez les consultants. There is little doubt, for example, that the topic of analytics — the systematic analysis of data for decision-making — has taken off. And I don’t just say this because I’ve co-authored (with Jeanne Harris and Bob Morison) a new book on the topic: Analytics at Work: Smarter Decisions, Better Results) There is plenty of other evidence. Global IT and services firms are making big investments in analytics. For … Lire la suite