Selective attention in Management

The original, world-famous awareness test from Daniel Simons and Christopher Chabris.Why a company would spend billions to launch a product that its own analysts know will fail

  •  How a police officer could run right past a brutal assault without seeing it
  •  Why award-winning movies are full of editing mistakes
  •  What criminals have in common with chess masters
  •  Why measles and other childhood diseases are making a comeback
  • Why money managers could learn a lot from weather forecasters

How our intuitions can deceive us…

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