This may be the answer you get when you call the travel agent that helped you book your flights and find a budget hotel in Reykjavik. Is that possible? Well, wait for a while. (…)
In a presentation of Bing’s virtues, the search engine by Microsoft, Mark Johnson, a senior Program Manager at Bing described the concept of search verticals, that is, specialized search engines that using semantic rules and context information provide users with a much better search experience than generic search engines, Google in particular. The point of Bing, was that there is a lot more to search than Web pages. When you are looking for a cheap hotel in Reykjavik, you do not only want a list of pages, but a comparison of the prices of the different alternatives, the average price of the city, and hopefully, an easy and secure way to check availabilities and make a reservation. Something similar occurs with airline tickets. In fact, you would like something else, you would also like to know whether in the next few days prices are likely to increase or decrease for the destination you are interested in. All this is what a good vertical should give you, and in fact, if we are talking about monetizing traffic, the possibility of so doing in verticals, due to the extremely targeted audience, is much higher than in generic web searches.(…)
(…) we should expect Google to offer smart airline searches (they seem to shy away from the use of the word vertical or specialized searches) combined with hotels at destination. The extremely powerful location-based information at its disposal in Earth and Maps, together with StreetView and the wealth of user-generated information, can make Google a formidable travel agency combined with a travel guide, all in one.
Source : full article at Face IT-IESE