Consumer Trends for 2010

Interesting consumer trends for 2010 by trendwatching. The question for us is « what do we do about it ? ».

  • Business As Unusual | Forget the recession: the societal changes that will dominate 2010 were set in motion way before we temporarily stared into the abyss.
  • Urbany | Urban culture is the culture. Extreme urbanization, in 2010, 2011, 2012 and far beyond will lead to more sophisticated and demanding consumers around the world.
  • Real-Time Reviews | Whatever it is you’re selling or launching in 2010, it will be reviewed ‘en masse’, live, 24/7.
  • (F)luxury | Closely tied to what constitutes status, which itself is becoming more fragmented, luxury will be whatever consumers want it to be over the next 12 months.
  • Mass Mingling | Online lifestyles are fueling ‘real world’ meet-ups like there’s no tomorrow, shattering all predictions about a desk-bound, virtual, isolated future.
  • Eco-Easy | To really reach some meaningful sustainability goals in 2010, corporates and governments will have to forcefully make it ‘easy’ for consumers to be more green, by restricting the alternatives.
  • Tracking & Alerting | Tracking and alerting are the new search, and 2010 will see countless new INFOLUST services that will help consumers expand their web of control.
  • Embedded Generosity | Next year, generosity as a trend will adapt to the zeitgeist, leading to more pragmatic and collaborative donation services for consumers.
  • Profile Myning | With hundreds of millions of consumers now nurturing some sort of online profile, 2010 will be a good year to help them make the most of it (financially), from intention-based models to digital afterlife services.
  • Maturialism | 2010 will be even more opinionated, risqué, outspoken, if not ‘raw’ than 2009; you can thank the anything-goes online world for that. Will your brand be as daring?

Source : TrendWatching.com

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