« Free » is not the miraculous new model – vu sur Twitter

Free” is not the miraculous new model Chris Anderson hyperventilates about in his book. “Free” is a tool with which to achieve something else to be capitalized upon. With free distribution of a product, you buy an audience in an unparalleled fashion, you buy the ability to build a great brand. And, if your product is good, you buy loyalty and value. It is a complex and uncertain process, especially in these difficult economic times. But unless, your overall strategy includes a way to monetize these assets to the full extent of their reach, free is pointless. Free is merely a part of a process. Not an end in itself. Transnets Tumblelog

Avec mots-clefs , .Lien pour marque-pages : permalien.

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée. Les champs obligatoires sont indiqués avec *